This month we have five copies of Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism by Ana Sofia Elias, Rosalind Gill and Christina Scharff to give away.
This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be ‘aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries.
Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies.
If you are interested in receiving one of these free copies, please email BSA Membership by Friday, 17 April 2020 with your name and postal address and we will pick five winners at random. Please note that you must be a BSA member to enter this book draw. If you aren’t a member and would like to find out how to become one and see what other benefits are available to you, please visit the Membership section on the BSA website.
Thank you to everyone that entered our last book giveaway for Kardashian Kulture: How Celebrities Changed Life in the 21st Century by Ellis Cashmore. We had a great amount of interest in the book and are pleased to announce that the five winners were Philippa Locke, Lynda Korimboccus, Leon Moosavi, Gavin Maclean and Laura Hickman and they have all been notified. Congratulations to you all. If you didn’t win a copy, BSAKARD20 will give 20% off when ordering direct from Emerald Publishing.